Over 95% of fluoride-free toothpastes on the market don't contain the clinically proven remineralizing ingredients needed to fight decay. But Dr. Jen's does. Dr. Jen’s Fluoride-Free Remineralizng toothpaste is dentist-developed and backed by science. Created using clean ingredients designed to fight decay, freshen breath, and safely whiten teeth. Dr Jen’s is the only remineralizing toothpaste to use 10% Nano-Hydroxyapatite to provide the same cavity protection as fluoride along with Dr. Jen’s proprietary blend of essential oils designed to freshen breath while promoting a healthy oral microbiome.