Over 95% of fluoride-free toothpastes on the market don't contain the clinically proven remineralizing ingredients needed to fight decay. But Dr. Jen's does. Dr. Jen's strawberry-flavored, fluoride-free toothpaste for kids is a scientifically advanced oral care solution crafted with young smiles in mind. Our unique formulation includes a potent 10% Nano-Hydroxyapatite for proven enamel remineralization, and it's gentle on young teeth and gums thanks to xylitol with a low abrasiveness (RDA 38). Encourage your kids to use it twice daily for a smile that's both healthy and fun. Elevate their oral care with science-backed excellence, specially crafted for little ones!